Privacy policy

We have drawn up this data protection declaration (version 26.09.2020-211133768) to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simple and clear as possible.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically saves data such as

the address (URL) of the accessed web page
Browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and IP address of the device from which access is made
Date and time

in files (web server log files).

Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behaviour.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used, so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Some well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

There is one thing that cannot be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is unique because each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other "pests". Cookies also cannot access information on your PC.

This is how cookie data can look like, for example:

Name: _ga
Value: GA1.2.1326744211.152211133768-6
Purpose: to distinguish between website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish 4 types of cookies:

Indispensable cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Useful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behaviour of the website with different browsers.

Target-oriented cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually the first time you visit a website, you will be asked which of these types of cookies you wish to accept. And of course this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies have been stored in your browser when you change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. The procedure varies depending on the browser. The best way to find instructions is to search Google using the search term "Delete Chrome cookies" or "Disable Chrome cookies" in the case of a Chrome browser.

What about my privacy?

The so-called "cookie guidelines" have been in place since 2009. These state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this directive was transposed into § 96 (3) of the Telecommunications Act (TKG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called "HTTP State Management Mechanism".

Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept securely stored and will not be disclosed to third parties.

We use your personal data therefore only for communication with those visitors who expressly wish to contact us and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

If you send us personal data by e-mail - thus off this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

Rights under the basic data protection regulation

In accordance with the provisions of the DSGVO and the Austrian Data Protection Act (DSG), you are basically entitled to the following rights:

Right of rectification (Article 16 DSGVO)
Right of cancellation ("right to be forgotten") (Article 17 DPA)
Right to restrict processing (Article 18 DSGVO)
Right of notification - Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
Right to data transferability (Article 20 DSGVO)
Right of objection (Article 21 DSGVO)
Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the data protection authority, whose website you can find at https://www.dsb.gv.at/.

Evaluation of the visitor behaviour

In the following data protection declaration we inform you whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we cannot deduce your identity from your behaviour on this website.

You can find out more about how to object to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps Privacy Policy

We use Google Maps from Google Inc. for our website, and Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on Google's servers. Here we will go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can stop it.

What is Google Maps?

Google Maps is an Internet map service of the company Google. With Google Maps, you can search online for exact locations of cities, sights, accommodations or businesses using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed next to the location. To display directions, map sections of a location can be embedded into a website using HTML code. Google Maps shows the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. Through the integration of Google Maps we can provide you with the most important information about various locations. You can see at a glance where we have our headquarters. The route description always shows you the best or fastest way to reach us. You can call up the directions for routes by car, public transport, on foot or by bicycle. For us the provision of Google Maps is part of our customer service.

Which data is stored by Google Maps?

In order for Google Maps to offer its service in its entirety, the company must collect and store data about you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the websites of Google Maps. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimise its own services and to provide individual, personalised advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211133768-5
Purpose: NID is used by Google to match ads to your Google search. Google uses the cookie to "remember" your most frequently entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee the completeness of the data stored. Especially when using cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyses the servers, the data is still protected.

Google stores some data for a specified period of time. For other data, Google only offers the option to delete it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your decision, and then deleted. You can also manually delete this data from your history at any time using your Google Account. If you want to completely stop your location tracking, you'll need to pause the Web and App activity section of your Google Account. Click 'Data and personalization' and then click the 'Activity setting' option. Here you can turn activity on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works slightly differently. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

On our website we use Google Fonts. These are the "Google fonts" of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to sign in or set a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don't need to worry about your Google Account information being submitted to Google while using Google Fonts. Google tracks the use of CSS (Cascading Style Sheets) and the fonts used and stores this information securely. We'll be taking a closer look at what exactly this data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to your users for free.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website, and do not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts to make our entire online service as beautiful and consistent as possible.

Which data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transfers data to the Google servers. In this way Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for a proper provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests at Google and is therefore protected. Google can use the collected usage figures to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts' BigQuery database. Entrepreneurs and developers use Google's BigQuery web service to examine and move large amounts of data.

However, it should also be noted that each Google Font request automatically sends information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google style sheet. A stylesheet is a style template that allows you to easily and quickly change, for example, the design or font of a web page.

The font files are stored by Google for one year. Google's goal is to improve the loading time of web pages. When millions of web pages link to the same fonts, they are cached after the first visit and reappear immediately on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is called up. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=211133768. In this case you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and can thus get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=211133768. Although Google addresses privacy issues there, it doesn't provide really detailed information about data storage. It's relatively difficult to get really detailed information about data storage from Google.

You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Analytics Privacy Policy

On our website we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better tailor our website and services to your needs. In the following we will go into more detail about the tracking tool and inform you above all about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used for traffic analysis of our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we get reports about your user behaviour. These reports can include the following:

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
Advertisement Reports: Advertisement reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how we can get more people interested in our service.
Behavioral Reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
Conversion reports: Conversion is the name of a process in which you carry out a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us to learn more about how our marketing activities are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.

Which data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Labels such as cookies and app instance IDs measure your interactions on our site. Interactions are all types of actions you perform on our site. If you also use other Google systems (such as a Google account), data generated by Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, give permission to do so. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152211133768-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to differentiate between website visitors.
Expiration date: after 2 years

Name: _gid
Value: 2.1687193234.152211133768-1
Purpose: the cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose: Used to lower the request rate. When Google Analytics is delivered through the Google Tag Manager, this cookie is named _dc_gtm_ .
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP Client ID Service. Other possible values indicate a logout, a request or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the site and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our site. This means that the cookie stores where you came to our website from. This may have been another site or an advertising campaign.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be complete, as Google always changes the choice of its cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. With Heatmaps you can see exactly those areas that you click on. This way we get information where you are "on the road" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the site. If you've been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bouncer is when you view only one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this information.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical information: Technical information includes your browser type, Internet service provider, and screen resolution.

Source of origin: Google Analytics or we are naturally also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding to your favorites. This list does not claim to be exhaustive and serves only as a general orientation for data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers around the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data centre there are appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:

Deletion after 14 months
Cancellation after 26 months
Cancellation after 38 months
Deletion after 50 months
No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211133768. We hope that we have been able to provide you with the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymisation of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP address takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is saved or processed.

More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests

We have enabled the advertising reporting features in Google Analytics. The demographic and interest reports include information about age, gender and interests. This allows us to get a better picture of our users without having to associate this information with individual people. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google Account by selecting the checkbox under "Advertising settings" on https://adssettings.google.com/authenticated.

Google Analytics add-on for data processing

We have concluded a direct customer agreement with Google for the use of Google Analytics by accepting the "data processing addendum" in Google Analytics.

More about the data processing add-on for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Facebook-Pixel Privacy Policy

We use the Facebook pixel of Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt of JavaScript code that loads a collection of functions with which Facebook can track your user actions, if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The collected data is anonymous and cannot be viewed by us and is only used for advertising purposes. If you yourself are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services or products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see suitable advertisements. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you those cookies that were set by including Facebook pixels on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6211133768-7
Purpose: This cookie uses Facebook to display promotional products.
Expiration date: after 3 months

Name: for
Value: 0aPf312HOS5Pboo2r..Bdeiuf...1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook pixels work properly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062211133768-3
Value: name of the author
Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiration date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fww.test page...%2F (URL of the author)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: e-mail address of the author
Purpose: This cookie stores the e-mail address of the user, if he/she has provided it on the website.
Expiration date: after 12 months

Note: The above mentioned cookies refer to individual user behaviour. Especially when using cookies, changes can never be ruled out on Facebook.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.

If you would like to learn more about Facebook's privacy policy, we recommend that you read the company's own privacy policy at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This pixel feature allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information if you have provided us with this data. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display pictures, videos and text.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

Instagram Privacy Policy: https://help.instagram.com/519522125107875
For YouTube the Google Privacy Policy applies: https://policies.google.com/privacy?hl=de
Facebook data policy: https://www.facebook.com/about/privacy
Twitter Privacy Policy: https://twitter.com/de/privacy

Facebook Privacy Policy

We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland These tools enable us to provide the best possible experience for you and people interested in our products and services. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. But since the term is hardly known, we have decided to call them simply Facebook Tools. Among them you will find:

Facebook pixels
social plug-ins (such as the "Like" or "Share" button)
Facebook login
account kit
APIs (Application Programming Interface)
SDKs (collection of programming tools)
Platform Integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

Through these tools, Facebook extends services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to be able to show users suitable ads, Facebook needs information about people's wishes and needs. For example, information about user behaviour (and contact details) is provided to the company on our website. This enables Facebook to collect better user data and to show interested people the appropriate advertising about our products and services. The tools thus enable tailored advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". This data is also used for measurement and analysis services. Facebook can thus produce "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. This enables us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook Tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" process takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact data, "event data" is also transmitted. By "event data" we mean the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event information" may also be linked to contact information. This allows Facebook to provide better personalized advertising. After the aforementioned matching process, Facebook will delete the contact information.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if it has been combined with other data (which has been collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we will go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has distributed servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

In accordance with the Data Protection Basic Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data will only take place if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on "Your Facebook Information" in the left column.

3) Now click "Deactivation and deletion".

4) Now select "Delete account" and then click on "Next and delete account

5) Now enter your password, click on "Next" and then on "Delete account

The storage of the data that Facebook receives via our site is done, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins of the company Facebook Inc. are integrated on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with the thumb raised) or by a clear "Facebook Plug-in" label. A social plugin is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the familiar "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

"Save" button
"Like" button, share, send and quote
Page plug-in
Comments
Messenger plug-in
Embedded contributions and video players
Group plug-in

At https://developers.facebook.com/docs/plugins you can find more information on how to use the individual plug-ins. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can use them to optimize our ads.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received will be deleted or made anonymous within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information concerning your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log off (log out) from Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit may be sent to Facebook. We would like to point out that we do not know the exact content of the data. However, according to our current state of knowledge, we try to inform you as well as possible about data processing. How Facebook uses the data, you can also read about in the company's data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after session end

Name: fr
Value: 0jieyh4211133768c2GnlufEJ9..Bde09j...1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There you have the option to deactivate or activate providers.

If you would like to learn more about Facebook's privacy policy, we recommend that you read the company's own privacy policy at https://www.facebook.com/policy.php.

Instagram Privacy Policy

We have included features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram is a subsidiary of Facebook Inc. since 2012 and is part of the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram feature embedded, data is transferred to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control the data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram policies on the one hand, but also from the Facebook data policies themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks worldwide. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. On "Insta" (as many users casually call the platform) you can upload photos and short videos, edit them with different filters and also distribute them in other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And, of course, we too have reacted to this boom. We want you to feel as comfortable as possible on our website. That's why a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. This way, our ads are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our sites that has Instagram features (such as Instagram images or plug-ins) built in, your browser will automatically connect to Instagram's servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. We also record the date and time of your interaction with Instagram. If you have an Instagram account or are logged in, Instagram stores much more information about you.

Facebook differentiates between customer data and event data. We assume that this is the case with Instagram. Customer data includes, for example, name, address, phone number and IP address. This customer data will only be submitted to Instagram after you have been "hashed". Hashing means that a data set is transformed into a string. This allows you to encrypt the contact data. In addition, the "event data" mentioned above will also be transmitted. By "event data" Facebook - and consequently Instagram - understands data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data Instagram already has about you.

Via small text files (cookies), which are usually set in your browser, the collected data are transmitted to Facebook. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing at Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least one cookie set. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram feature. After 90 days (after matching) at the latest, this data is deleted or anonymized. Although we have studied Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an instagram function (such as a button or an Insta image). In our test we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent fake requests. However, we could not find out more about it.
Expiration date: after one year

Name: mid
Value: ""
Purpose: Instagram uses this cookie to optimize its own services and offerings inside and outside Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session

Name: fbsr_211133768124024
Value: no information
Purpose: This cookie stores the login request for users of the Instagram app. Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Wert: „{„194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe211133768“
Verwendungszweck: Dieses Cookie dient den Marketingzwecken von Instagram.
Ablaufdatum: nach Ende der Sitzung

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is done in accordance with our own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the Data Protection Basic Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how the Instagram account deletion works:

First open the Instagram app. On your profile page, go down and click on "Help Area". You will now be taken to the company's website. On the website, click on "Manage your account" and then click on "Delete your account".

If you completely delete your account, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram stores your information primarily through cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the administration always works a little bit differently. Here we show you the instructions of the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to accept the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to provide you with the most important information about data processing by Instagram. You can learn more about Instagram's data processing policies at https://help.instagram.com/519522125107875
.

Twitter Privacy Policy

On our website we have integrated functions of Twitter. These are for example embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, in the European Economic Area and in Switzerland, the mere inclusion of Twitter functionality does not yet transfer any personal data or data relating to your web activities to Twitter. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and bear no responsibility for it. Within the scope of this privacy policy we would like to give you an overview of which data Twitter stores, what Twitter does with this data and how you can protect yourself to a large extent from data transfer.

What is Twitter?

For some, Twitter is a news service, for others it is a social media platform and yet others speak of a microblogging service. All these terms have their justification and mean more or less the same.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on expanding a network for "friends", but wants to be understood as a worldwide and open message platform. With Twitter, it is also possible to have an anonymous account and tweets can be deleted by the company on the one hand and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services through different channels and communicate with our customers. Twitter in particular has grown dear to our hearts as a useful "little" news service. Again and again we tweet or retweet exciting, funny or interesting content. We are aware that you cannot follow every channel separately. After all, you also have something else to do. That's why we have also integrated Twitter functions on our website. You can experience our Twitter activity "on site" or come to our Twitter page via a direct link. Through the integration we want to strengthen our service and the user-friendliness on our website.

What data is stored by Twitter?

On some of our subpages you will find the built-in Twitter functions. When you interact with Twitter content, such as clicking a button, Twitter can collect and store data. Even if you do not have a Twitter account yourself. Twitter calls this data "log data". This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you visited on Twitter and what actions you took. Twitter naturally stores more data if you have a Twitter account and are logged in. Most of the time this storage is done via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this enumeration as an example. We can in no way guarantee a claim to completeness here, as the choice of cookies is always changing and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id
Value: "v1_cSJIsogU51SeE211133768"
Purpose: This cookie stores information about how you use the website and which advertisements you may have used to join Twitter.
Expiration date: after 2 years

Name: lang
Value: en
Purpose: This cookie stores your preset or preferred language.
Expiration date: after session end

Name: guest_id
Value: 211133768v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiration date: after 2 years

Name: fm
Value: 0
Purpose: Unfortunately we could not find out the purpose of this cookie.
Expiration date: after session end

Name: external_referer
Value: 2111337682beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiration date: After 6 days

Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and serves various Twitter advertising purposes.
Expiration date: After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately we have not found any information about this cookie.
Expiration date: after 6 hours

Name: _twitter_sess
Value: 53D%253D-dd0248211133768-
Purpose: With this cookie you can use functions within the Twitter website.
Expiration date: after session end

Note: Twitter also works with third party providers. That's why we recognized the three Google Analytics cookies _ga, _gat, _gid during our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve its own services and advertising offers, and on the other hand the data also serves internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, it will be deleted, aggregated or otherwise concealed after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that the collected data is collected and stored in America. After our research, we were not able to clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or a legal period of deletion applies.

How can I delete my data or prevent data storage?

Twitter emphasizes in its privacy policy that it does not store any data from external website visits if you or your browser is located in the European Economic Area or in Switzerland. However, if you interact directly with Twitter, Twitter will of course also store data about you.

If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and privacy". Here you can manage your data individually.

If you don't have a Twitter account, you can go to twitter.com and then click on "Individualization". Under the point "Individualization and data" you can manage your collected data.

Most of the data, as mentioned above, is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only "edit" the cookies in the browser you have selected. This means: if you use another browser in the future, you will have to manage your cookies there again according to your wishes. Here you can find the instructions for cookie management of the most popular browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also manage your browser in such a way that you are informed about every single cookie. Then you can always decide individually whether you want to accept a cookie or not.

Twitter also uses the data for personalized advertising inside and outside of Twitter. You can disable personalized advertising in the settings under "Individualization and data". If you use Twitter on a browser, you can disable personalized advertising at https://optout.aboutads.info/?c=2&lang=EN.

Twitter is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO.

We hope we have given you a basic overview of the data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy policy at https://twitter.com/de/privacy.

MailChimp Privacy Policy

Like many other websites we use the services of the newsletter company MailChimp on our website. The operator of MailChimp is The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp we can send you interesting news very easily via newsletter. With MailChimp we do not need to install anything and can still draw from a pool of really useful functions. In the following we will go into more detail about this e-mail marketing service and inform you about the most important data protection aspects.

What is MailChimp?

MailChimp is a cloud based newsletter management service. "Cloudbased" means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available via the Internet - on an external server. This way of using a software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different e-mail types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending in predefined time and frequency) and follow-up campaigns.

Why do we use MailChimp on our website?

Basically, we use a newsletter service to keep in touch with you. We want to tell you what's new with us or what attractive offers we have in our program right now. For our marketing measures we always look for the simplest and best solutions. And that is why we have chosen the newsletter management service of Mailchimp. Although the software is very easy to use, it offers a large number of helpful features. So we can create interesting and beautiful newsletters in a very short time. Due to the offered design templates we can create each newsletter individually and thanks to the "Responsive Design" our content will be displayed legibly and beautifully on your smartphone (or any other mobile device).

Through tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This enables us to react if necessary and improve our offer or services.

Another advantage is the "cloud system" of Mailchimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and thus save our storage space. In addition, the maintenance effort is significantly lower.

Which data is stored by MailChimp?

The Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). If you become a subscriber of our newsletter via our website, you confirm your membership in an e-mail list of MailChimp by e-mail. To enable MailChimp to prove that you are registered in the "list provider", the date of registration and your IP address will be saved. Furthermore MailChimp stores your e-mail address, name, physical address and demographic information, such as language or location.

This information is used to send you e-mails and to enable certain other MailChimp functions (such as newsletter evaluation).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some information with third-party advertising partners to better understand the interests and concerns of our customers and provide more relevant content and targeted advertising.

By means of so-called "web beacons" (these are small graphics in HTML e-mails) MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked on. All this information is stored on the MailChimp servers. Thus we get statistical evaluations and see exactly how well our newsletter was received by you. This way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This can be used, for example, to technically optimize the dispatch or to determine the location (country) of the recipients.

The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to provide the mailchimp services. It is always set when a user subscribes to a newsletter mailing list.
Expiration date: after session end

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001211133768-3
Purpose: The cookie is used to distinguish a human from a bot. This allows secure reports to be generated about the use of a website.
Expiration date: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au...
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to provide a visitor with a secure and easy way to make a virtual payment transaction. For this purpose, the user is anonymously identified on the website.
Expiration date: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045211133768-9
Purpose: We were unable to learn more about the purpose of this cookie
Expiration date: after one year

Sometimes it can happen that you open our newsletter for a better presentation via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed correctly. The newsletter will then be displayed on a website of MailChimp. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the "Cookie Statement" of MailChimp (under: https://mailchimp.com/legal/cookies/) you can read exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all collected data is also stored on American servers.

In principle, the data remains permanently stored on the servers of Mailchimp and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all your personal data and makes you anonymous in the Mailchimp reports. However, you can also request the deletion of your data directly at Mailchimp. Then all your data will be removed there and we will get a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the received e-mail by clicking on the link in the lower area. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted by MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

MailChimp is an active participant in the EU-U.S. Privacy Shield Framework which regulates the correct and secure transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=211133768. You can learn more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, information on data protection at MailChimp (Privacy) can be found at https://mailchimp.com/legal/privacy/.

MailChimp contract data processing Contract

We have signed a contract with MailChimp for the Data Processing Addendum. This contract serves to protect your personal data and ensures that MailChimp complies with the applicable data protection regulations and does not pass on your personal data to third parties.

More information about this agreement can be found at https://mailchimp.com/legal/data-processing-addendum/.

LinkedIn Privacy Policy

On our website we use social plug-ins from the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The social plug-ins may be feeds, content sharing or linking to our LinkedIn site. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, to share interesting content directly through our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.

By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy we would like to inform you which data is involved, how the network uses this data and how you can manage or stop the data storage.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, it focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn for job search or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are about 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You can't watch all the social media channels one by one. Even if, as in our case, it would be worth it. Because we always post interesting news or reports that are worth spreading. That's why we have created the possibility on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The information that LinkedIn collects also helps us to show potential advertising to people who are interested in our services.

Which data is stored by LinkedIn?

Simply by integrating the social plug-ins, LinkedIn does not store any personal data. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in, for example to share our content, the platform stores personal data as so-called "active impressions". This is the case regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected is associated with your account.

Your browser connects directly to LinkedIn's servers when you interact with our plug-ins. This is how the company logs various usage data. In addition to your IP address, this may include, for example, login information, device information, or information about your Internet or mobile service provider. If you access LinkedIn services from your smartphone, your location (after you allow it) can also be determined. LinkedIn may also share this information in "hashed" form with third-party advertisers. Hashing means that a record is converted into a string. This allows you to encrypt the data so that people cannot be identified.

Most data on your user behaviour is stored in cookies. These are small text files, which are usually set in your browser. However, LinkedIn may also use web beacons, pixel tags, display tags and other device identifiers.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and are only used as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16211133768-
Purpose: The cookie is a so-called "browser ID cookie" and therefore stores your identification number (ID).
Expiration date: After 2 years

Name: lang
Value: v=2&lang=en-en
Purpose: This cookie stores your preset or preferred language.
Expiration date: after session end

Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G211133768...
Purpose: This cookie is used for routing. Routing records how you got to LinkedIn and how you navigate through the website.
Expiration date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose: No further information could be obtained about this cookie.
Expiration date: after 2 minutes

Name: JSESSIONID
Value: ajax:2111337682900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after session end

Name: bscookie
Value: "v=1&201910230812...
Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiration date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA...
Purpose: No further information could be found for this cookie.
Expiration date: after 7 days

Note: LinkedIn also works together with third party providers. That's why we recognized the two Google Analytics cookies _ga and _gat during our test.

How long and where is the data stored?

Generally, LinkedIn will retain your personal information for as long as the company deems it necessary to provide its services. However, LinkedIn will delete your personal information if you delete your account. In some exceptional cases, LinkedIn may retain some information in aggregate and anonymous form even after you delete your account. Once you delete your account, other people will not be able to see your information within one day. LinkedIn generally deletes the data within 30 days. LinkedIn does, however, retain data when required by law. Data that can no longer be assigned to any person remains stored even after the account has been closed. The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. In your LinkedIn account you can manage, modify and delete your data. You may also request a copy of your personal information from LinkedIn.

To access the account information in your LinkedIn profile:

In LinkedIn, click on your profile icon and select the "Settings and Privacy" section. Now click on "Privacy" and then in the section "How LinkedIn uses your data" click on "Change". In a few moments, you will be able to download selected information about your web activity and account history.

You also have the possibility in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most of its data through cookies that are set in your browser. You can manage, disable or delete these cookies. Depending on which browser you have, the administration works slightly differently. The instructions for the most common browsers can be found here:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to accept the cookie or not.

LinkedIn is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We have tried to provide you with the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy you can learn more about the data processing of the LinkedIn social media network.

Google reCAPTCHA Privacy Policy

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam, we mean any unsolicited information sent to us by electronic means. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check. With reCAPTCHA from Google we usually do not have to bother you with such puzzles. In most cases it is sufficient to simply check the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to put a check mark. How this works exactly and especially which data is used for this purpose, you will learn in the course of this privacy policy.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most often used when you fill out forms on the Internet. A captcha service is a kind of automatic Turing test, which is meant to ensure that an action on the internet is done by a human and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing) a human being determines the difference between a bot and a human being. With Captchas this is also done by the computer or a software program. Classical Captchas work with small tasks that are easy to solve for humans, but have considerable difficulties for machines. With reCAPTCHA you don't have to actively solve puzzles anymore. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field "I am not a robot" or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behaviour. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate the probability that you are a human being even before you enter the captcha. reCAPTCHA or captchas in general are used whenever bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of various kinds can safely stay at home. That's why we do everything we can to protect ourselves and offer the best possible user-friendliness for you. For this reason we use Google reCAPTCHA from the company Google. So we can be pretty sure that we remain a "bot-free" website. Through the use of reCAPTCHA, data is transmitted to Google to determine whether you are really a human being. reCAPTCHA serves the security of our website and consequently your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration, in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

Which data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website are actually from people. Thus, the IP address and other data that Google requires for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data lands on a server in the USA. The IP address is not combined with any other data held by Google unless you are signed in with your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data which, to our knowledge, are processed by Google.

Referrer URL (the address of the page the visitor comes from)
IP address (e.g. 256.123.123.1)
Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
Cookies (small text files that store data in your browser)
Mouse and keyboard behavior (every action you perform with the mouse or keyboard is stored)
Date and language settings (which language or date you have preset on your PC is stored)
All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
Screen resolution (shows how many pixels the image consists of)

It is indisputable that Google uses and analyzes this data even before you click on the checkbox "I am not a robot". With the Invisible reCAPTCHA version even the ticking is omitted and the whole recognition process runs in the background. How much and what kind of data Google exactly stores is not known by Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-211133768-8
Purpose: This cookie is set by the company DoubleClick (also owns Google) to register and report the actions of a user on the website in dealing with advertisements. In this way the advertising effectiveness can be measured and appropriate optimisation measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiration date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics about website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiration date: after one month

Name: ANID
Value: U7j1v3dZa2111337680xgZFmiqWppRWKOr
Purpose: We could not find out much information about this cookie. In Google's privacy policy, the cookie is mentioned in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored at domain google.com.
Expiration date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes, to verify users, to prevent fraudulent use of credentials and to protect user data from unauthorised attacks.
Expiration date: after 19 years

Name: NID
Value: 0WmuWqy211133768zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to match ads to your Google search. Google uses the cookie to "remember" your most commonly entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID to collect user preferences for advertising purposes.
Expiration date: after 6 months

Name: DV
Value: gEAABBCjJJMXcI0dSAAAANbqc211133768-4
Purpose: Once you check the "I am not a robot" box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to make user distinctions.
Expiration date: after 10 minutes

Note: This list cannot claim to be exhaustive, as experience has shown that Google always changes the choice of its cookies.

How long and where is the data stored?

By inserting reCAPTCHA, data from you is transferred to the Google server. Where exactly this data is stored is not clearly shown by Google, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged in to your Google account while using the reCAPTCHA plug-in, the data will be merged, subject to Google's different privacy policy.

How can I delete my data or prevent data storage?

If you do not want any data about you or your behaviour to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=211133768.

So when you use our website, you agree that Google LLC and its agents may automatically collect, process and use data.

You can find out more about reCAPTCHA on Google's web development page at https://developers.google.com/recaptcha/. Google will explain the technical development of reCAPTCHA in more detail here, but you will not find detailed information about data storage and data protection issues there. A good overview of the basic use of data at Google can be found in the company's own privacy policy at https://www.google.com/intl/de/policies/privacy/.

Source: Created with the data protection generator of firmenwebseiten.at in cooperation with aboutbusiness.at

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

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What about my privacy?

Storage of personal data

Rights under the basic data protection regulation

Evaluation of the visitor behaviour

TLS encryption with https

Google Maps Privacy Policy

What is Google Maps?

Why do we use Google Maps on our website?

Which data is stored by Google Maps?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Google Fonts Privacy Policy

What are Google Fonts?

Why do we use Google Fonts on our website?

Which data is stored by Google?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Google Analytics Privacy Policy

What is Google Analytics?

Why do we use Google Analytics on our website?

Which data is stored by Google Analytics?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Google Analytics IP anonymization

Google Analytics reports on demographic characteristics and interests

Google Analytics add-on for data processing

Facebook-Pixel Privacy Policy

Facebook Automatic Advanced Matching Privacy Policy

Embedded Social Media Elements Privacy Policy

Facebook Privacy Policy

What are Facebook tools?

Why do we use Facebook tools on our website?

What data is stored by Facebook Tools?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Facebook Social Plug-ins Privacy Policy

Instagram Privacy Policy

What is Instagram?

Why do we use Instagram on our website?

What data does Instagram store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Twitter Privacy Policy

What is Twitter?

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What data is stored by Twitter?

How long and where is the data stored?

How can I delete my data or prevent data storage?

MailChimp Privacy Policy

What is MailChimp?

Why do we use MailChimp on our website?

Which data is stored by MailChimp?

How long and where is the data stored?

How can I delete my data or prevent data storage?

MailChimp contract data processing Contract

LinkedIn Privacy Policy

What is LinkedIn?

Why do we use LinkedIn on our website?

Which data is stored by LinkedIn?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Google reCAPTCHA Privacy Policy

What is reCAPTCHA?

Why do we use reCAPTCHA on our website?

Which data is stored by reCAPTCHA?

How long and where is the data stored?

How can I delete my data or prevent data storage?

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